Editorial from OilyBoy taken from Sartorialist

I’m super intrigued by this OilyBoy. It’s a Japanese magazine targeted at “elder boys”.

"That kind of man never forgets the 'boy' in him," says the OilyBoy Declaration, which can be found in the magazine's first edition. "The boys became not adults, but 'elder boys.' And that is why we cry out loud: We are Oily Boys."

Knowing the Japanese and observing the abundance of suave threads available to men on the streets of Tokyo, it’s not surprising that OilyBoy is super slick.

Find out the origins of the name OilyBoy in Washington Post and take a look at Tyler Brule’s thoughts in Financial Times on why OilyBoy looks so much better and makes more sense than its Western counterparts.

I’m dying to flip through a copy. I want to see the editorial shoots.