Was intrigued by this Revlon foundation I saw advertised in Allure. The tagline is Jessica Alba telling you to get your own shade. (Also, Jessica's shade is Medium and she turns to click 2.)
This is tremendously interesting because pro makeup artists sometimes advocate owning two shades of foundation so you can adjust to your lighter and darker moments. But who really wants to sit around and blend skin colours? It's a lot of approximation and it'll be difficult to get it exactly the same each time.
According to Revlon site:
Innovative bottle offers five shade settings, making it easy to fine-tune your foundation shade for the perfect match. Simply turn the dial to adjust shade from lighter to darker. Lightweight formula blends seamlessly into skin for a naturally flawless look. Available in a range of skin tones from light to deep. SPF 15.
If it's really lightweight and blends seamlessly, I want to try it.
While googling, I also found this fascinating site - Packaging Digest. They have an in-depth article on the science of the packaging and it's both comforting and interesting to read about the precision behind this bottle.
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