#1
Spiked bubble tea, anyone?

#2
8,000 press articles written about a campaign sounds like a publicist's wildest dream come true. And that's not including blogs, streamed videos, forums and casual conversations. This thing about viral marketing, it's interesting. How to dream up gigs like this?

#3
And how's this for wtf? A website touting perfume churned out based on your DNA. You're supposed to take a cheek swab, then send your DNA sample flying through the mail, then sit back and wait for your personalised scent to arrive.

At the very least, you'd think the site could be less tacky.